I bought this for hydration after running in Florida summers. I find it difficult to drink sugary things when I need to quench my thirst. This has the perfect sweetness level, just enough to be palatable, but mostly supplying the electrolytes I'm looking for. Even my husband will drink this and he was a sugary, yucky Gatorade drinker. He drinks it after mowing the lawn and working in the heat, and thankfully has given up the terrible ingredients of gatorade.